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How to Hook Readers by Stealing Television’s Binge-Worthy Secrets
Learn how to make your novel unputdownable by borrowing binge-worthy storytelling secrets from television, including five essential scenes that will…
 • 
Russell Nohelty
 and 
Ines Johnson
Wannabe Press Income Report - Q4 - 2024
This was a wild quarter, so this is gonna be a wild income report. I honestly don’t even know how to conceptualize it, but I'm gonna try.
 • 
Russell Nohelty
8
Why 45% of Substacks go inactive, and other findings from combing through 75k newsletters
Uncover the surprising patterns behind newsletter longevity, creator challenges, and the strategies that separate thriving publications from the rest.
 • 
Russell Nohelty
 and 
Ciler Demiralp
10
How not to f*ck up your newsletter
Or: how to navigate the increasingly dark and deep sea of 2025 “growth hack” listicles
 • 
Russell Nohelty
 and 
Erin Shetron
32
Set your win condition
Align your actions with your win condition to avoid burnout and achieve long-term creative success without freaking out about doing things you like…
 • 
Russell Nohelty
4

December 2024

How partnerships change over time (and why we've been thinking about them all wrong)
Why picking the right partners at the right time matters for career success
 • 
Russell Nohelty
2
11 steps to supercharging your writing career with our Author Stack framework
This is the most comprehensive guide to building your author career I've ever made (outside of a book), filled with practical strategies for balancing…
 • 
Russell Nohelty
24
Newsletter growth stages
I was talking with a newsletter operator a little while ago and got to talking about newsletter stages, and places where writers get stuck in their…
 • 
Russell Nohelty
2
My wildest business chart yet?
Am I good at business or bad at business in 2024? Inside, we speculate wildly.
 • 
Russell Nohelty
How to be a more productive writer
Productivity isn't everything, but getting more words on the page and finishing more projects is an essential component in every working writer's…
 • 
Russell Nohelty
Your first sale probably won't (and shouldn't) be your membership
There are better ways to introduce your subscribers to you than your membership. If you're having trouble converting paid subscribers, you might be…
 • 
Russell Nohelty
How many unsubscribes should you expect
 • 
Russell Nohelty
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