Why Substack growth posts work (and yours don't)

Learn why successful growth posts on Substack gain traction while yours struggle, and discover the four key barriers preventing your posts from reaching their intended audience.

Hi,

You've seen them everywhere: those viral Substack growth posts that rack up thousands of likes and shares. The ones that make growing an audience look effortless. The ones that leave you wondering why your posts about growth and success never seem to catch fire the same way.

The ones that piss you off something fierce.

It's easy to dismiss these posts as humble brags or platform manipulation, lucky breaks, or algorithm favorites. It’s easy to get angry enough to spout off about them, too, but that dismissal costs you something valuable, which is the chance to understand why these posts work so consistently, so predictably, that you could almost set your watch by their success.

The truth that most people miss is that these viral growth posts aren't succeeding through dark magic or dumb luck. They work because they tap into fundamental principles of human psychology and platform dynamics that anyone can learn to use.

The mechanics behind their success are both simpler and more profound…