Why (and how) to do a roundup

The point of a roundup is to create community and highlight other people on Substack that your readers should also read to help you grow your network and your publication.

Hi friends,

I talked to a very nice human recently who told me they already have a roundup of things they like, but weren’t highlighting people in their industry doing work on Substack.

So in short, they missed the point.

The point of a roundup is to create community and highlight other people on Substack that your readers should also read to help you grow your network and your publication.

Or, if you want to grow on Facebook, or Linkedin, or wherever, then who’s doing work on that platform instead.

You should be sharing articles by people working at your level, above, and below you. Then, everyone in your industry will want to subscribe so they can stay informed on the important news of the day and connect around them.

Sorry if this breaks the illusion of what I’m doing, but it’s super strategic as well as being a giveback to the community, because things can be more than one thing, and should be if you want to create leverage in your business.

You can’t just share the biggest stories,…