What I learned from doing four Kickstarter in one year

I just wrapped up my fourth Kickstarter campaign in 12 months. Katrina Hates the Dead ran from September until October 2015. Then My Father Didn’t Kill Himself ran from February to March 2016. Then I Can’t Stop Tooting: A Love Story ran from April to May 2016. Finally, Spaceship Broken, Needs Repairs ran from August 2016 to September 2016.

Along the way we also launched Gherkin Boy and the Dollar of Destiny Activity book without Kickstarter, but for the most part all our launches this year have involved a Kickstarter.

I thought about talking about Spaceship Broken solely on this episode, but I would be remiss not to discuss what I learned from all the campaigns we’ve run this year. I thought I was an expert on Kickstarter after Katrina. Ha! That is just one category, we dove into the publishing category this year and it was like a whole different ballgame.

So what lessons did I take away from four Kickstarter in one year?

1.       You better be damn well sure you have an audience who lik…