The two major subscription models

Wherein I break down the two main continuity models you can use in your author business and how to implement them.

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This article is about how to choose the subscription model for your business. Hopefully, it will give you some context for which platform and strategies will work to get you to the next level and start seeing serious results.

Whether you are a paid member or not, the best complement to this article is my 50,000-word guide on building a successful Substack publication. It’s 100% free, and you don’t even have to subscribe to read it.

If you are a paid member, then you might want to read Setting up your direct sales environment, How I “evolved” beyond my natural author ecosystem, and How to use technology and productivity hacks to reclaim your time for things that matter to give this article more context.

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There are basically two models you can use to build the continuity part of your author business.

Continuity Subscription Accounts – How they Work? In the subscription business and payment model, the consumer is charged continuously until they opt or unsubscribe. Any business can use this model to provide or deliver items or services that need to refilled or restocked every month. -Paykings

We often call this “subscriptions”, which is wholly accurate, but the reason I call it continuity is because we wouldn’t say “I have a subscription to AAA”. Instead, we generally call this a membership fee.

As such, a subscription is not broad enough to define the entirety of this category, even though it is basically the same action people take across all available options

In publishing, I see two types of continuity programs working well right now; publication and association.