The. Only. Good. Marketing. Is. The. Marketing. You. Do.

The best way to make money as an author is to not to grin and bear something you don't like. It's to find something you already innately understand and obsess over it.

Hi,

The best way to make money as an author is to not to grin and bear something you don't like. It's to find something you already innately understand and obsess about learning how to use it more effectively.

If you get jazzed about virality, then you should spend all your time trying to figure out how to hit the algorithm right. If you don't obsess over that stuff, you should stop worrying about it now. If you love crowdfunding, then you should run a bunch of campaigns. If not, then there are better uses for your time. If you love community, then you should learn everything about having a successful one. If you don't love it enough to obsess about it, then you don't need to do it.

There are no magic bullets...or, more accurately, there are millions of magic bullets, but they are all piled in a heap in the middle of the floor with no rhyme or reason.

You have to find the strategies that work for you.

We live in a world run by obsessives. The most successful authors and entrepreneurs toda…