Revenue, not profit

Photo by Elsa Olofsson on Unsplash

Did you know the average business in this country makes $40,000 in annual revenue? Not profit. Revenue.

While it’s great to look at Jay-Z, Stephen King, and hundreds of other successful people, the average person in business for themselves is gonna make an average amount of money.

90% of the money in any given industry is made my 10% of the people. The scraps are divided among everybody else. That’s if you can even last as a business. Eight out of ten businesses fail in the first 18 months. Ninety-six out of 100 fail in the first 10 years.

The #1 determination of whether a business succeeds is whether they have a viable product. Most businesses try to push products people don’t need to an audience that doesn’t want them without any concrete plan for success.

This is true across all business, not just creative ones.

Those are the facts.

Can you beat those facts? Yeah, of course. But facts are numbers and numbers don’t lie.

In order to beat those facts, you ne…