One layer of data doesn't tell the whole story - a review of returning backers to the Cthulhu is Hard to Spell: The Terrible Twos campaign

Photo by Stephen Dawson on Unsplash

It's hard to find new, interesting things to talk about in the data once you've run 11 Kickstarter campaigns, but Backerkit has been the one consistent about all my campaigns since 2014, which means they have new data for me to plum.

Before I go on, I should note that for some reason Backerkit did not pull all my data so the final backer number in Backerkit and the one from Kickstarter is off quite a bit on the original campaigns, but those campaigns are also very old. Unfortunately, I only have the data I have, so while the data is incomplete for every campaign before 2019's Ichabod Jones: Monster Hunter #5 campaign, all I can do is what I can do.

So, total backer count was down A LOT from my last three campaigns. It peaked during the first Cthulhu is Hard to Spell campaign at over 1,000 backers. I have been worried about it since we launched with a significantly lower pop than we got from the first campaign, and every day of the campaign we tracked f…