I had a Great Month, so How is my Bank Account Still Going Down!?

I had a great month, why am I bleeding money?!

If you are like me, this situation has happened to you at least once before. 

You are rocking and rolling along. You just had a great month. You sold a lot of merchandise. You got a lot of new followers and people subscribed to your mailing list. You feel pretty good about yourself.

Then you check your bank account somehow it’s the exact same as when the month started.

How does that happen? 

You know you made a bunch of money that month. General reaction to your work has been great. People were buying your product by the barrel load! You If anything, your bank account should have shot up, and yet it didn’t.

Worse, it’s actually lower than where you started the month. That is so depressing.

But why is it happening? Let’s throw out some reasons and some fixes.

1. Your expenses are too high. If you are selling product for less or around what it costs you to make it, then there’s no way you can get ahead. Expenses aren’t just your time or the cost of…