“I’m going to stop doing shows.”
It’s a statement a lot of artists have thought, but more and more people I know are committed to stopping shelling out big money on shows when they aren’t even making table fees back.
I used to hear rumblings about it once and a while, but I’ve heard it a couple dozen times in the past few months, and at least 10 times in the past week alone.
Artist say they are sick of going to shows, getting people to browse the table, and not making a purchase. The funny thing is, none of them want to change what they are doing. Sure, they’ll do some new prints, but they are stuck in a dying mindset. The old way of selling at shows is dead.
You see, there is a fundamental shift in the way business works today.
There is a glut of product on the market. Unlike ten years ago when buying prints at shows was the only way to find cool stuff, people have social media now where they can check out cool stuff easier than ever before. Additionally, there are just more shows than ev…
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