How to increase new subscribers by refreshing your publication

Over the last few months, I have followed the advice of several prominent Substack experts and redesigned my publication to maximize engagement and findability.

Hi friends,

Over the last few months, I have followed the advice of several prominent Substack experts and redesigned my publication to maximize engagement and findability.

I thought I would share my process with you. I originally wrote about this here, but it’s buried at the bottom and enough people ask about it that I thought I would pull it out into its own thing.

STEP 1: I went through and fixed my about page so there’s a very easy-to-follow first paragraph with the effect I’m trying to impart to the reader (agency in a world that too often feels like you have none).

I focused on my bio before and added my universal fantasy to the bottom. However, as several people pointed out and reminded me, people won’t read until the bottom if they aren’t hooked at the top. So, I made sure to add a big splashy image, and highlighted where I wanted to draw the eye.

STEP 2: I fixed the header of every post with updated language to make it more brand consistent. You can do this at DASHBOARD>SETTINGS…