How Iron Circus used pricing to boost revenue

This is the tale of two wildly successful Kickstarters, both from Iron Circus, and how pricing is crucial to your success.

Like most of you, I follow the work of Iron Circus very closely. After all, it's one of the great success stories in indie publishing...ever.

So when their latest campaign ended as the most successful book they've ever done on Kickstarter by $80,000, I wanted to see what was up.

After all, if you want to be the best you have to study the best.

The first thing that immediately stood out to me was the backer count. Their new project, Girls With Slingshots (Kickstarter link), only had 46% of the backers of their previous most popular Kickstarter book, Smut Peddler (Kickstarter link), with 5709 backers vs 2262 backers.

Yet, GWS raised 140% more than SP ($260,942 vs. $185,301).

This led to an average pledge that was triple for GWS than for SP ($98 vs. $32).

How is that possible?

For the answer, I went diving into the reward tiers and found something interesting. It wasn't unex…