Culling non-opens from your email list

Photo by Pro Church Media on Unsplash

I try to cull my list every three months, ESPECIALLY when I'm doing a lot of email growth activities, because you will get LOTS of new people on your list quickly and then many of them will be duds.

So many people I talk to are scared to cull their list for fear of losing good subscribers.

Are they "good subscribers" though?

Yesterday, I sent emails out to 6,600 people who hadn't opened an email since the beginning of August from my main author list, and 1,400 people who hadn't opened an email since September on my author email list.

I asked them very politely if they would like to stay and even gave them a free book if they chose to stay. I have no interest in cutting people from my list and want to give them EVERY option to stay if they want to be on the list. 

Out of 7,500 people, 13 people took that option, while only 198 people opened those emails.