Can you send daily emails without burning out your list and causing a mass uprising from your subscribers?
Interesting stat for you today.
One of the most common questions, or comments, I receive is about frequency of email, and people worried they can only send their email monthly or backers will freak out and unsubscribe, or complain, in mass.
Since September 1st, I have sent 29 emails about my Kickstarter campaign.
My mailing list right now sits at 19,716, but it was 20,291 at the beginning of the month. For the sake of this, I'm going to be using the CURRENT number of active emails, which is 19716, as we explore whether I send "too many" emails.
September 1st was 27 days ago, and I already mentioned I have sent 29 emails to my main list so far, which is MORE than 1 a day. In that time, I've gotten FIVE emails complaining about the number of emails I have sent out. It might have been a few more, but I can track down five. I'm going to say TEN for the purpose of this, as I want to be exceptionally fair when making this analysis.
Also during that time I've had 91 spam complaints, which is an a…
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