Always sell the transformation

No wonder everyone hates sales and marketing. The ways writers think about self promotion is deeply flawed. I would hate it if I did it their way, too.

Hi friends,

I’ve been reading a lot of posts about the horrors of self-promotion recently, and I had a revelation that I find unbelievable but must be true. So, I have to ask…

Are you still going around asking people to follow you and making yourself the center of the universe?

No wonder everyone hates marketing and sales. That’s honestly the worst possible thing you can do both for your own mental health and for your business as a whole.

Even if you are the center of your brand, nobody is buying anything because of you. They are buying things because of how you make them feel about themselves.

This will feel cynical, but that goes for everyone you know too, down to your parents and best friend. On some level, it’s baked right down to the DNA.

We like music that reminds us of music we like, movies that remind us of movies we like, books that remind us of books we like, and people who remind us of people we like, or at least who remind us of qualities we like in those people.

I listened to …