2024 advertising analysis
I spent almost $50k on growth this year and went over 1,000 paid members this month. Did it help my bottom line?
Hi,
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I did an analysis on my paid membership yesterday. I spent almost $50k on growth this year and went over 1,000 paid members this month.
Now, I am a bestselling bestseller, or whatever. I haven’t gotten any tangible benefits of having an orange checkmark instead of a white one, but it is more social proof. That’s a lot to spend for social proof, though.
The question is how much the ad spend helped get to that 1000 member number. So, where do my members come from? These aren’t perfect numbers. I’m pulling them from Kit, which only shows 947 paid members, so I’m extrapolating from that data, and then smoothing the numbers. Most of these were like 9.7%, 10.2% or something similar. I also found 10% that were from “other” and so I manually added them to one of the other categories based on my memory and available data. The end results were the same, though, going with either analysis of the data.
LSS; it was considerably less perfect than it appears belo…
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